Ritz-Carlton Residences

This thirty-second broadcast TV spot aired during a Major PGA Championship. Meanwhile, I was rounding out a 114 on a public course.

Our job was easy: get people to put downpayments on seven-figure penthouses. But here’s the clinker—the construction wasn’t finished, and we couldn't film anything.

So we developed a concept that dove into the details of luxury, and what happens when those details intersect with all the beauty of the Pacific Northwest. A rare combination that just so happens to be available via stock footage.